Five steps. About 30 minutes. One spreadsheet.
Earned media used to mean hiring a publicist or burning your evenings Googling reporters. Now an AI assistant handles the grunt work, and you show up to drafts instead of homework.
Here's the loop you'll run every week.
Check for replies first
One reply from a reporter beats ten new pitches.
Follow up three times, max
A two-sentence nudge with one new reason to care. Then stop.
Find a handful of new people
Five honest names beat fifteen padded ones.
Draft one pitch per person
About their story, written the way you talk.
You read, edit, and send
The AI never hits send. You do.
Also inside
- The pitch formula
- Four jobs every pitch has to do in four to seven sentences.
- The six-point test
- Score it like a newsroom before it leaves your outbox.
- Four guardrails
- The mistakes I made with AI so you don't have to.
- The starter prompt
- Copy, paste, fill in the brackets, run it weekly.
AI finds the door. You still have to knock.
Proof that compounds
Every yes becomes the credential for the next ask. Here's where I've shown up lately.
- Telemundo62
- WHEC News10NBC
- HousingWire
- RISMedia
- Social Selling Made Simple
Hi, I'm JMan.
I'm the AI Edutainer for Real Estate, an AI strategist and national speaker who has trained more than 50,000 real estate professionals. I host the AI Agent Advantage podcast and I'm a licensed Associate Broker with REMAX Realty Group in Rochester, NY.
AI is the topic. People are the mission.
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